Info
As a freelance brand and interface designer I love developing brands and interfaces using well structured, often unorthodox, but methodology based thoughts & processes to fulfil a user centric design approach.
Especially in the digital product development, but also in a general design approach I like to understand all relevant needs and circumstances, which strategically should reflect the design process and result overall. I believe a deeper understanding is the foundation for a design that works.
I mainly use the basic design thinking steps and adapt them to the specific situation to generate a provable ideation and design concept in an efficient and sustainable way. I like to use state of the art technology and methods as well as questioning them in respective context, to be able to adapt custom fit ways and tools of working.
In agency context I like to share my experience and knowledge as well as trying to generate a positive working dynamic with empathy and engagement.
Vitae
Listed experiences of the last years working for agencies, clients and my own established studio.
2020
Q4
Strategic branding and interface design for Innovation Agents
I am helping Innovation Agents with their overall branding for one of their digital software as a service products. From a market fitting and differentiating strategic positioning to a accordingly digital branding, which will be reflected in a landingpage as well as in the general software interface. The process is still ongoing.
Client: Innovation Agents
Q4
Illustrations for Card of Grace App
I concepted and illustrated two cardsets for Peter Schmidt Group´s greeting card app »Cards of Grace«.
Agency: Peter Schmidt Group
Q4
Digital branding for rebranded insurance company
I supported sum cumo to adapt the rebranding of an incurance company on the main digital touchpoint, the responsive website. I helped to invent and refine a complete new visual language with an exceptionally layoutsystem.
Agency: Sum Cumo
Q3
Digital onsite shopping experience for tegut… teo
I helped Design for Human Nature to fulfil the digital part of the overall shopping experience for the new and innovative retail format tegut… teo. I helped improving all digital experiences alongside the customer journey, especially app and onsite terminal flows.
Agency: Design for Human Nature
Q3
Strategic branding, packaging and ecommerce for smart home start up.
I supported Modulr in inventing a new strategic brand in the field of smart home. From first design exploration over packaging fine concept to digital adaption i helped to develop a seamless brand experience.
Agency: Modulr
Q3
Landingpage concept & design for Authentic Network
To prevent product piracy in cororna times Authentic Network provides a simple uncopiable blockchain based krypto printing technique. Authentic asked me to communicate their product on a landingpage format considering their existing visual language.
Client: Authentic Network
Q2
Digital branding & user interface design for Frank Gruppe
Design for Human Nature asked me to adapt their corporate design primary indicators for Frank´s design relaunch into a digital design system. We tested all developed modules and components in relevant contextes of meaning as well as in all conceivable viewports.
Agency: Design for Human Nature
2019
Q3-4
Team Lead User Interface Design for Pulze
I helped Peter Schmidt Group´s Digital Team to prepare and maintain a range of ecommerce launches for Pulze in East Europe. After developing a bespoke agile workflow my main focus was on creating, evolving and maintaining a legal restriction adaptable design system hemisphere.
Agency: Peter Schmidt Group
Q2
User interface design for Osram Lightelligence IOT Platform
As an interface designer I supported Deepblue Networks in the Osram Scrum Team evolving and maintaining the overall bespoke design system as well as concepting and developing a range of information graphics for the dashboard statistics. Filling small interaction gaps and inventing new features within the software was also part of my support.
Agency: Deepblue Networks
Design dream team: Svenja Eggers, Timon Haas, Fabian Heußner, Jan Stricker
Q1
Branding & design system for big data analytics
Namiki from Brooklyn NY asked me to concept and develop a clean and simple visual identity, which reflects core product qualities as well as adapt an generous design system from developed primary visual codes.
2018
Q4
Workshop for Mercedes Benz Fashion Week
Together with Benjamin Nadjib we held a workshop for Mercedes Benz Fashion Week to enable fashion influencers to devolep their own G-Wagon design. I supported the influencers from Blogger Bazaar with ideation as well as with refinement and implementation of their design draft.
Agency: Schoeller & von Rehlingen
Q3
User interface design Rhenus Shopping Portal
Rhenus Group asked our studio to ideate first possible redesign opportunities for their inhouse shopping portal. We invented a new design language system and used this to design a range of user specific customer journeys within a whole new structured shopping experience.
Agency: Studio Nemo
Q2
User interface design for Panasonic Automotive
Peter Schmidt group invented a new corporate design for Panasonic Automotive and I helped them to adapt the design for digital touchpoints. Especially building a range of reusable components was the main part of my support.
Agency: Peter Schmidt Group
Digital ecommerce branding for Douglas perfumery
After Peter Schmidt Group designed the new branding for douglas perfumery I supported them with the systematic design adaption for the whole ecommerce and social media experience. Designing modules as well as developing teaser possibilities and other online communication formats.
Agency: Peter Schmidt Group
Q1
Exhibition identity for Buddenbrookhaus
The Buddenbrookhaus and Drej Scenography asked me to develop a visual identity for the exhibtion called »Herzensheimat« which descriped and reflected Brothers Mann´s relationship to their hometown Lübeck in giving a related and detailed overview on the relationship to their parents.
• Discover complete case study
2017
Q2-Q4
Identity and product design for esport event management platform Playmaker.gg
Our studio was asked to build an esport event management application which improves the typical overall administration ergonomics for all FIFA eSport tournaments.
Q1
Branding and landingpage design for Studio Nemo
As a cofounder I had the opportunity to design the visual identity of Neil Hickey´s and my personal universe in a nutshell, Studio Nemo our tinker tank and design development studio in Hamburg and New York.
2016
Q4
App design for Peter Schmidt Group´s X-Mas App
Peter Schmidt Group invented an IOS and Android app, which allows users, clients and friends to design their own shareable x-mas card designs. I developed the main gesture based interaction concept and designed the branding and interface for the whole application.
Agency: Peter Schmidt Group
Q3
Flexible identity principles for Drej scenography
Drej Scenography asked me to develop their visual identity as well as a draft for their digital landingpage. I designed a permutative logo, which reflects the idea of interacting with different room situations.
Client: Drej Design
Landingpage design for Gin44
44 years of succesful design work was the opportunity for Peter Schmidt Group to celebrate with a selfbrewed Gin. I helped the agency to adapt the gin branding to a playful storytelling Gin44 landingpage.
Agency: Peter Schmidt Group
Landingpage: Schnapsjubilaeum
Q1-Q2
Exhibition identity for Buddenbrookhaus
The Buddenbrookhaus and Drej Scenography asked me to develop a visual identity for the exhibtion called »Fremde Heimat« which descriped and reflected Brothers Mann´s family escape from the upcoming fascism in germany.
Q1
Branding and packaging design for Lekkerbite
Lekkerbite want to offer organic cup noodles and asked me to develop a branding and packaging together with them, which also had to be adapted to digital touchpoints.
Client: Lekkerbite
Before 2016 i worked for a range of clients and agencies, mostly in the field of branding and corporate, digital experiences and ecommerce platforms. I worked for several brands like:
Oak & Finch
2012 I finished my graphic design studies at FH Dortmund with a branding & packaging exam called Oak & Finch. The project was awarded with a bronze nail from the Art Director´s Club.
Printed by: Letterjazz
Photos by: Björn Hickmann